Hey 👋 I’m Joshua, Product Designer in London.

I'm a multidisciplinary designer that helps startups and companies conceptualise, build and deliver valuable products for their customers. My work is a process of researching & planning, designing the UX & UI, prototyping, testing and validation - working alongside data analysts, product managers and engineers.

I'm passionate about evaluating and challenging UX propositions to understand if they meet customer needs and business intention - with a strong curiosity in the psychology of habits. I'm currently working with startups, banks, fashion and smart-home IOT companies, such as: Kalo, Santander, Farfetch, Hive, and others.

I'm also a Travel Photographer, with over 42 million photo views online.

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